Gas: we do not have agency. Much more. And for 25, there are 15 minds work
GasJeans is a Chiuppano (Vi). But to mix with the stereotype of the entrepreneur Venetian 'all I Fasso' No way. And certainly not elitist snobbery, but because some time has chosen its own way. Independent, yes, but also open. Too much to use a single agency. Not surprisingly, the choices are signed statement from within, from creativity to planning, the retail network, but the result of thinking that comes from cross-monthly meetings with creative multi-faceted, from anywhere. So much for the occasion of the 25th car off the celebration could not work. Hence the idea of \u200b\u200bBriffa 5 agencies in search of disruptive project. What was to Golab. 15 creative talents closed for 25 days in a space created specifically in the heart of the company. To produce. A book, the brand's history, its identity. A manifesto. So to write what happens after that fateful birthday. And today they are already working together on the third day (from 11 November to 5 December). But do not call it 'Big Brother'.
As Barbara Grotto, GasJeans communications manager, told Youmark, in fact, this is an incubator. For 25 days, 24 hours on 24, designers, graphic artists, videographers, editors and photographers will work and live together in close contact with all employees of the company, arriving to produce a manifesto of applied creativity. A starting point to define the beginning of a new way to plan and communicate. Inviting those who wish to follow the development blog.gasjeans.it at, or through Facebook, Twitter and YouTube.
We start from the creative group. Who am I?
"Five young talent, selected on the evenings of 21 and 23 October respectively in our store in Milan and Venice. To do this, we have involved universities and creative, launching the announcement online. Ben 10,000 contacts in total, over 200 people selected in Milan, many in Venice. Today at work there are an editor, James Cosua, a graphic designer, Eugenio Ormas, illustrator, Elena Xausa, photographer, will be kind, designer, Fabio Borgia. That mix with the ten names of the professionals. Specifically, art director Lele Villari, project Gas manager Erika Sartori, editor Cosimo Bizzarri, Alessandro Maffioletti graphic illustrator Loren Pierdicca, Makoto Nakashima photographer, designer, Marco Mucig, video maker Sara Tirelli, Michele Police blogger. "
Source: www.youmark.it/article/20797/interviste-barbara-groto-gasjeans-youmark #
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